Sappi

Manufacturing

Setting the standard.

Once you become the industry leader, the real work begins. For designers and printers the world over, Sappi sets the standard for fine coated paper. Through integrated campaigns, creative strategy, educational materials, online tools and more (delivered via print and digital channels, of course), we help Sappi tell its story.

Video Series

To support ongoing marketing initiatives, Sappi was looking for an approach that provided an easier means for sharing—and digesting—content with larger audiences. We created a visually cohesive video series that highlights the unique energy of each Sappi program: Fashion, Sustainability, McCoy and Spectro. In this video, Sappi On Fashion, we capture the fast-paced world of fashion, where trends come and go with the blink of an eye. The video uses textural and material assets from The Marketing of Fashion to simulate the speed at which the industry moves. Showing different media and how they connect, the video reinforces Sappi’s strategic position as a partner to fashion brands.

Positioned at the hub of the company’s evolution, Sappi etc. stands for the collective skill and wisdom gathered through decades of experience. Our team created a comprehensive system around this signature, carrying the Sappi message through every touchpoint—from letterhead and business cards to company publications.

Sappi wanted its etc. site primed to support both topical browsing and targeted keyword searching—so we did front- and back-end development to make that, and more, possible. Users can sort results by list or gallery. They can shelve complete selections or individual pages to read later or share now via social media. They can download PDFs, watch the latest videos, browse event calendars and curate a personal library. In short, we created a site to support different user needs, speeds, styles and preferences, with Sappi at the heart of an inspirational experience.

To help Sappi introduce more printers and merchants (and their customers) to its digital papers, we launched the Sappi Digital Design Center. This online experience lets users customize sales tools to educate their customers on the power of digital printing. Select a theme. Pick a vertical. Shape your messaging. From concept and design to front- and back-end development, we created the site to deliver a memorable and personalized experience from start to print.