When your sales force is out on the front lines, it needs the strongest ammunition possible. The leading marketer of luxury wines in the US, Terlato Wines relies on 50,000feet to create the perfect blend of digital and print communications for its 50-state, 69,000-account distributor network. Because every point of interaction should feel like a small victory.
As a producer, importer and distributor of some of the finest wines in the world, Terlato believes that marketing communications require the right blend of information, education and sophistication. 50,000feet has worked with Terlato Wines across its family of premium brands, including Gaja, Chimney Rock and Chapoutier, to serve a perfect blend of integrated campaigns to engage and drive sales among retailers, on-premise customers and consumers. An incredible combination of art and science goes into the crafting of a fine wine, and Terlato’s marketing always live up to the same standard.
Terlato Wines enlisted 50,000feet to develop the third volume of The Luxury Wine Report, comprising the company’s proprietary market insights, industry trends and best practices. Telling the story of the luxury wine consumer requires the perfect blend of education, inspiration and sophistication.
The third edition engages readers through captivating information design, an editorial voice complemented by typographic sensitivity, a feast of images by photographer Michael Maes and a special, standalone insert “Millennials and the Future of Luxury Wine.”
The fourth edition evolves the information design, editorial voice and typographic system of Volume 3 while retaining a familiar structure. And, working with photographer Michael Maes once again, a new body of images has been captured to compliment the lightness of the most recent volume.
"Aged Wisdom," the standalone insert found in Volume 4, summarizes the insights culled from the Luxury Wine Trade Survey and Discussion Groups: the first major quantitative study of both on- and off-premise luxury wine purveyors.
Founded in 1859, the Gaja winery is credited with developing techniques that have revolutionized winemaking in Italy. One of the crown jewels of Terlato’s portfolio, Gaja’s famous Barbaresco wine is considered a status symbol on a par with Château Lafite-Rothschild or Krug.
Rich in storytelling and accurate down to the hectare, this series of hand-bound books provides a definitive look at one of the greatest wineries in the world. The books are a collectible set as elegant and unique as the wine itself. Our challenge was to tell the stories of all three estates while providing an overview of the portfolio for collectors, consumers and the trade.To learn more, download case study.
Doubling as a sales tool and POS piece, this elegant cross-promotional artifact tells the Gaja story while showcasing the winery’s full portfolio.
To promote Two Hands winery’s Garden Series—a super premium range of Shiraz from six of the finest Shiraz growing regions in Australia—Terlato tasked 50,000feet with developing a podcast featuring the winemakers themselves as they take the listener through a virtual wine tasting.