Under Armour

Active Lifestyle + Retail

Built to make you better.

More than a sports apparel brand, Under Armour has positioned itself as an enduring innovator that is dominating the competitive field. And it’s not just about stacking up on game day, but about delivering performance every day. Under Armour captures this kind of lifestyle in its Brand House retail stores worldwide, creating immersive experiences and inviting consumers to engage with sporting in new, inventive ways.

From construction barricades that generate awareness and excitement for UA’s Brand House retail stores pre-opening to global brand guidelines, 50,000feet helps share the brand’s vision with ambitious, savvy and design-driven athletes everywhere.