Under Armour

Active Lifestyle + Retail

More than a sports apparel brand, Under Armour has positioned itself as an enduring innovator that is dominating the competitive field. And it’s not just about stacking up on game day, but about delivering performance every day. Under Armour captures this kind of lifestyle in its Brand House retail stores worldwide, creating immersive experiences and inviting consumers to engage with sporting in new, inventive ways.

Global Retail Barricade Guidelines

From construction barricades that generate awareness and excitement for UA’s Brand House retail stores pre-opening to global brand guidelines, 50,000feet helps share the brand’s vision with ambitious, savvy and design-driven athletes everywhere.

Interactive Displays

More powerful than ever, UA carries its story across every touchpoint, working with 50,000feet to achieve brand cohesion at every scale. For our team, that meant working with Under Armour to design and develop digital kiosks that helped drive deeper in-store engagement.